Circulation Planning:
Long & short range strategy
Demand forecasting
Design promotional tests
Place list orders
Work closely with co-ops to refine models
Manage merge/purge process
Create print & bind instructions
Develop & manage match-back process & analysis
Database strategy
Easy to read reports

Catalog Production Management:
Pagination
Creative production (design & pre-press)
Print & paper bids
Color OK’s
Coordinate co-mail partners

Multi-channel synergy:
Retail store traffic drivers
Database integration
Execute email campaigns
Club loyalty strategy
Incorporate rich media
Affiliate marketing
Paid search/SEO
Evaluate ROI

 
We’ll clarify your goals, review history, and identify meaningful patterns in your data to develop a solid circulation plan.
We will design tests, place list orders, manage the merge/purge process, and write your print/bind instructions We can assist you in any step of catalog production, from design to the press OK.
We’ll interpret performance and test results,and provide you with clear and concise reports. We’ll identify what works and what doesn’t and make recommendations for future efforts.
Need answers? Call 615.400.3586. Or email us at info@crunchmarketing.net